Global Marketing and Advertising: Understanding Cultural Paradoxes De Mooij, Marieke K ( Author ) May-01-2009 Paperback
Global Marketing and Advertising explores how cultural differences and paradoxes shape marketing and advertising across international markets. The book provides a broad framework for considering communication, consumer understanding, and business practices in a global context, making it relevant to students and readers interested in cross-cultural marketing.
About This Book
Global Marketing and Advertising focuses on the relationship between international marketing, advertising, and culture.
The book examines cultural paradoxes as a way to consider how marketing ideas and advertising messages may be understood across different societies.
It offers a broad perspective on the challenges of communicating and conducting business in a global marketplace.
This paperback edition is suited to readers exploring marketing, advertising, and cultural differences.
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