Marketing Analytics
Marketing Analytics by Stephan Sorger provides a focused resource on the role of analytics in marketing. Suitable for readers exploring business, marketing, and data-driven decision-making, it offers an accessible starting point for studying this important professional subject.
About This Book
Marketing Analytics is a business-focused title by Stephan Sorger.
The book centers on marketing analytics, a field concerned with using data and analysis to support marketing work.
It may suit students, professionals, and general readers looking for a focused resource on the subject.
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