Global Consumer Behavior
Global Consumer Behavior presents a focused look at consumer behavior from an international perspective. Centered on the relationship between consumers and global markets, it offers a relevant starting point for readers interested in business, marketing, and the study of consumption across different settings.
About This Book
Global Consumer Behavior focuses on the study of consumers within an international context.
The title indicates an emphasis on understanding consumer behavior across different global markets and settings.
This book may be useful for readers exploring business, marketing, and the ways consumers are considered in worldwide commerce.
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