International Marketing
by Michael R. Czinkota, Ilkka A. Ronkainen
International Marketing by Michael R. Czinkota and Ilkka A. Ronkainen is a focused resource on marketing across national borders. Suitable for students, educators, and business professionals, it provides a foundation for exploring the challenges and considerations involved in global marketing.
About This Book
International Marketing presents a business-focused examination of marketing in an international context.
Written by Michael R. Czinkota and Ilkka A. Ronkainen, the book addresses readers seeking to understand marketing beyond a single domestic market.
Its subject matter is relevant to students, educators, and professionals interested in global business and marketing practice.
Reviews
No reviews yet. Be the first to review this book!