The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
by Brant Cooper, Patrick Vlaskovits
The Lean Entrepreneur examines how visionaries create products, develop innovative new ventures, and challenge established markets. Brant Cooper and Patrick Vlaskovits present a business-focused exploration of lean entrepreneurship, offering a framework for readers interested in innovation, product creation, and entrepreneurial growth.
About This Book
The Lean Entrepreneur explores approaches to building products and developing new ventures in fast-changing markets.
Brant Cooper and Patrick Vlaskovits focus on entrepreneurial vision, innovation, and the process of bringing ideas to market.
The book is centered on lean thinking as a way to create products, guide new businesses, and pursue market disruption.
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