Maximum Influence: The 12 Universal Laws of Power Persuasion
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Maximum Influence: The 12 Universal Laws of Power Persuasion

by Kurt Mortensen

Business Psychology
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Kurt Mortensen’s Maximum Influence explores 12 universal laws of power and persuasion. Framed as a practical guide to influence, the book offers a structured introduction for readers interested in communication, personal effectiveness, and the principles that shape persuasive interactions.

About This Book

Maximum Influence focuses on the subjects of power and persuasion.

The book is organized around 12 universal laws intended to provide a structured view of influence.

It may appeal to readers interested in communication, personal effectiveness, and the principles behind persuasive interaction.

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I will be using this book for: