地区危机传播：实用媒介策略·改善城市、国家和旅游地的形象
A research-based guide offering practical media strategies to manage crises and enhance the public image of cities, nations, and tourist destinations.
About This Book
This book presents practical media strategies for managing crises and shaping public perception.
It focuses on improving the image of cities, nations, and tourism destinations through effective communication.
The content is based on research by the Chinese Academy of Social Sciences World Economics and Politics Institute task force.
Readers will find guidance applicable to public relations and strategic messaging in challenging situations.
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