The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
by David Burkus
Challenges popular myths about creativity and shares research on how innovative companies and individuals actually generate great ideas.
About This Book
The Myths of Creativity examines widely held assumptions about how innovation occurs in organizations and among individuals.
It presents research-based insights into the processes that lead to the generation of new and valuable ideas.
The book explores practical approaches that companies and people can use to foster creativity in real-world settings.
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