Sport Marketing
by Bernard J. Mullin, Stephen Hardy, William A. Sutton
An essential resource covering core marketing principles and strategies for the sports industry, ideal for students and professionals seeking practical knowledge.
About This Book
Sport Marketing provides foundational knowledge for understanding the business of promoting and selling in the sports industry.
The text covers essential marketing concepts tailored to athletic organizations, events, and related products.
Readers gain insight into strategies used by professionals to engage audiences and drive revenue in sports markets.
This resource is suitable for both academic study and practical application within the field.
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