The Business Of Cricket: The Story Of Sports Marketing In India
by Vijay Santhanam, Shyam Bala Subramanian
Chronicles the rise of sports marketing in India by exploring cricket's transformation into a commercial powerhouse and its broader business implications.
About This Book
The Business Of Cricket examines how cricket became a major commercial force in India.
It traces the development of sports marketing strategies and industry partnerships.
The book highlights the economic impact and branding opportunities within Indian cricket.
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