By Ann Bainbridge Frymier - Persuasion: Integrating Theory Research, and Practice (2nd)
by Ann Bainbridge Frymier, Marjorie Keeshan Nadler
Persuasion: Integrating Theory, Research, and Practice offers a structured examination of persuasion by bringing together conceptual foundations, research perspectives, and practical application. Written by Ann Bainbridge Frymier and Marjorie Keeshan Nadler, this second edition serves as a resource for readers studying communication and persuasion.
About This Book
Persuasion: Integrating Theory, Research, and Practice presents persuasion through the connected perspectives of theory, research, and practical application.
Written by Ann Bainbridge Frymier and Marjorie Keeshan Nadler, this second edition offers an organized resource for studying persuasive communication.
The book is suited to readers who want to develop a broad understanding of persuasion and its role in communication.
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