How to Measure Anything: Finding the Value of Intangibles in Business
How to Measure Anything presents a practical approach to evaluating business factors that appear difficult to quantify. Douglas W. Hubbard explains how measurement, estimation, and quantitative reasoning can clarify uncertainty and support better decisions, making the book relevant to managers, analysts, and anyone working with incomplete information.
About This Book
How to Measure Anything explores ways to measure factors that may initially seem too uncertain, subjective, or intangible to quantify.
Douglas W. Hubbard presents measurement as a practical business tool for improving estimates, evaluating information, and supporting more informed decisions.
The book is suited to readers interested in business analysis, uncertainty, risk, and the practical use of quantitative reasoning.
Its central focus is making measurement more useful when organizations must decide with incomplete or imperfect information.
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