Hooked: How to Build Habit-Forming Products
by Nir Eyal
Hooked offers a step-by-step guide to building products that form habits in users. Drawing on behavioral science, Nir Eyal explains the 'Hook Model'—a process of triggers, actions, variable rewards, and investments—to create engaging experiences. Ideal for innovators aiming to make their offerings indispensable.
About This Book
Hooked explores the psychology behind why certain products captivate users and encourage repeated engagement. The book presents a framework for designing experiences that foster habits without relying on gimmicks.
Through real-world examples from successful companies, it outlines the steps involved in forming user habits. Readers learn how to apply these principles to their own products or services.
The approach emphasizes ethical considerations in product design, aiming to create value for users while achieving business goals. It's a valuable resource for entrepreneurs, designers, and marketers seeking to understand user behavior.
By breaking down the habit loop, the book provides actionable insights into triggers, actions, rewards, and investments that drive product stickiness.
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