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Selling Today by Manning, Gerald L., Ahearne, Michael L., Reece, Barry L. [Prentice Hall, 2011] (Hardcover) 12th Edition [Hardcover]
by Manning
Selling Today offers a structured introduction to sales and professional selling for students and business readers. Written by Gerald L. Manning, Michael L. Ahearne, and Barry L. Reece, this 12th edition provides an academic resource for exploring the principles and practice of contemporary selling.
About This Book
Selling Today is a business and sales textbook by Gerald L. Manning, Michael L. Ahearne, and Barry L. Reece.
The book focuses on selling as a professional business discipline and provides an organized resource for studying sales principles.
This 12th edition was published by Prentice Hall in 2011.
It is suited to readers seeking an academic introduction to selling and sales-related business topics.
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