Influence: Science and Practice, ePub, 5th Edition
Robert B. Cialdini examines the science of influence and the psychological principles that guide human behavior and compliance.
About This Book
Influence: Science and Practice explores the mechanisms behind compliance and persuasion.
The text presents research-based insights into how people are influenced in various settings.
Readers gain an understanding of core psychological principles that affect decision-making.
The book emphasizes evidence from social science studies and real-world observations.
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