Influence: Science and Practice, ePub, 5th Edition
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Influence: Science and Practice, ePub, 5th Edition

by Robert B. Cialdini

Business Science Psychology
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Robert B. Cialdini examines the science of influence and the psychological principles that guide human behavior and compliance.

About This Book

Influence: Science and Practice explores the mechanisms behind compliance and persuasion.

The text presents research-based insights into how people are influenced in various settings.

Readers gain an understanding of core psychological principles that affect decision-making.

The book emphasizes evidence from social science studies and real-world observations.

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I will be using this book for:
2 total votes