Framework for Marketing Management
by Kotler Philip T., Keller Kevin Lane
Framework for Marketing Management offers a structured foundation in marketing management for students and business readers. Written by Philip T. Kotler and Kevin Lane Keller, it provides an organized way to study core marketing principles and consider how they apply in management and business settings.
About This Book
Framework for Marketing Management presents a structured introduction to the field of marketing management.
Written by Philip T. Kotler and Kevin Lane Keller, the book is intended for readers studying or applying marketing principles.
Its framework-oriented approach can help organize key ideas and provide a foundation for understanding marketing decisions.
This title is suited to business students, marketing learners, and readers seeking a focused reference on marketing management.
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