Marketing 2014 17th edition by Pride, William M., Ferrell (2013) Paperback
Marketing 2014 offers a structured introduction to the field of marketing in its 17th edition. Written by William M. Pride, this paperback serves as an academic resource for students and readers seeking to study marketing principles, practices, and their role in business.
About This Book
Marketing 2014 is a 17th-edition academic textbook by William M. Pride.
The book focuses on the study of marketing and related business concepts.
It is suited to readers seeking a structured educational resource for marketing coursework or general study.
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