Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
by Graham Jones
Click.ology explores what works in online shopping and explains how consumer psychology can help businesses understand digital shoppers. Graham Jones offers a focused introduction to applying psychological insight within online commerce, making the book relevant to businesses and professionals looking to strengthen their approach to the online marketplace.
About This Book
Click.ology examines the relationship between online shopping and consumer psychology.
Written by Graham Jones, the book focuses on what works in digital commerce and why shoppers respond to different online experiences.
It is aimed at businesses seeking to understand consumer behavior and apply psychological insights to their online activities.
The book presents a practical perspective on using consumer psychology to support success in online shopping.
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