Marketing Management, 4th ed by Winer (2003-07-06)
Marketing Management, 4th ed by Winer is a business and marketing resource published in 2003. As a fourth edition, it is positioned for readers seeking an academic or professional reference focused on the broad field of marketing management.
About This Book
Marketing Management, 4th ed by Winer is a business and marketing title published in 2003.
This fourth edition offers a focused resource for readers interested in the study and practice of marketing management.
It may suit students, instructors, and professionals looking for a reference within the broader field of business education.
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