The Attention Merchants: The Epic Scramble to Get Inside Our Heads
by Tim Wu
Chronicles the rise of industries devoted to capturing and monetizing human attention from the 19th century to today.
About This Book
The Attention Merchants examines the history and impact of industries built around capturing human attention.
It traces the development of advertising and media from the nineteenth century to the digital age.
The book discusses how attention has been transformed into a commercial resource.
It considers the consequences for individuals and society when attention becomes a primary economic target.
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