The Attention Merchants: The Epic Scramble to Get Inside Our Heads
by Tim Wu
Tim Wu traces the rise of the attention economy, examining how media companies and advertisers have sought to capture, package, and sell human attention. This wide-ranging history explores the changing relationship between audiences, technology, commerce, and the information that fills modern life.
About This Book
The Attention Merchants explores the history of commercial efforts to attract and hold people's attention.
Tim Wu examines how attention became valuable to media businesses and advertisers.
The book considers the relationship between audiences, communication technologies, and commerce.
It offers a broad perspective on the systems that compete for attention in modern life.
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