Beyond Advertising: Creating Value Through All Customer Touchpoints
by Yoram (Jerry) Wind, Catharine Findiesen Hays
Beyond Advertising explores a broader approach to marketing in which value is created through every customer touchpoint, not advertising alone. Yoram (Jerry) Wind and Catharine Findiesen Hays offer a business-focused perspective for readers interested in marketing strategy, customer experience, and more integrated ways of engaging customers.
About This Book
Beyond Advertising explores how businesses can create value through all customer touchpoints, rather than relying on advertising alone.
Yoram (Jerry) Wind and Catharine Findiesen Hays present a broad marketing perspective centered on the ways customers encounter and interact with an organization.
The book is relevant to readers interested in advertising, marketing strategy, customer experience, and business value creation.
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