Matchmakers: The New Economics of Multisided Platforms
by Richard Schmalensee, David S. Evans
Matchmakers explores the economics of multisided platforms: businesses that connect distinct groups of users. Richard Schmalensee and David S. Evans present a clear, business-focused look at how these platforms operate, create value, and shape modern markets.
About This Book
Matchmakers: The New Economics of Multisided Platforms examines businesses that connect two or more distinct groups of customers.
Richard Schmalensee and David S. Evans explore the economic principles that shape these platforms and the markets they serve.
The book offers a business-focused perspective on how platform models function and why they represent an important approach to creating and organizing value.
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