How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity
How to Launch a Brand is a practical guide to developing a brand from the ground up. Fabian Geyrhalter covers the essential steps from positioning and naming to creating a cohesive brand identity, giving readers a clear framework for organizing the launch process.
About This Book
How to Launch a Brand offers a structured guide to the process of creating and introducing a brand.
The book focuses on key branding decisions, including positioning, naming, and brand identity.
Its step-by-step format is designed to help readers approach brand development in a clear and organized way.
This second edition is suited to entrepreneurs, marketers, and others involved in shaping a new brand.
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