Marketing by Roger A. Kerin (2016-02-12)
by Roger A. Kerin;Steven W. Hartley
Marketing by Roger A. Kerin and Steven W. Hartley offers a focused look at the subject of marketing. Published in 2016, this title is suited to readers exploring business, marketing concepts, and the authors’ approach to the field.
About This Book
Marketing by Roger A. Kerin and Steven W. Hartley presents a focused work on the subject of marketing.
Published on February 12, 2016, it offers readers an opportunity to engage with marketing through the authors’ perspective.
This title may suit readers seeking material centered on business and marketing.
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