Yes!: 60 secrets from the science of persuasion
by Steve J. Martin, Noah Goldstein, Professor Robert B. Cialdini
Yes!: 60 Secrets from the Science of Persuasion presents 60 insights into the principles of influence and persuasive communication. Written by Steve J. Martin, Noah Goldstein, and Professor Robert B. Cialdini, this accessible guide helps readers explore the science behind saying yes.
About This Book
Yes!: 60 Secrets from the Science of Persuasion explores the principles behind persuasion and influence.
Written by Steve J. Martin, Noah Goldstein, and Professor Robert B. Cialdini, the book presents 60 secrets related to the science of persuasion.
It offers readers a concise way to consider how persuasive communication works across everyday interactions and professional settings.
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