What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
What Customers Crave examines how businesses can understand customer expectations and create relevant, memorable experiences at every touchpoint. Nicholas J. Webb offers a customer-centered perspective on shaping interactions that matter, helping organizations think more deliberately about the experiences they design and deliver.
About This Book
What Customers Crave explores how businesses can create experiences that feel relevant and memorable to their customers.
The book focuses on customer interactions across every touchpoint, from individual encounters to broader points of contact with an organization.
Nicholas J. Webb presents a customer-centered perspective for organizations seeking to better understand expectations and improve the experience they provide.
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