Preventing BrandSlaughter: How to Preserve, Support and Grow Your Brand Asset Value
by David Corbin
Preventing BrandSlaughter examines the business importance of preserving, supporting, and growing brand asset value. David Corbin presents a focused perspective on brand management, helping readers consider how to protect the strength and value of a brand while supporting its continued development.
About This Book
Preventing BrandSlaughter focuses on the importance of protecting and strengthening brand asset value.
David Corbin addresses how organizations can preserve the value associated with their brands.
The book also considers ways to support brand development and encourage continued growth.
It offers a business-oriented perspective for readers interested in brand management and long-term brand value.
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