Strategic Management: Concepts by Frank Rothaermel (2014-01-09)
Strategic Management: Concepts offers a focused introduction to the principles and language of strategic management. Written by Frank T. Rothaermel, this business and education title is suited to students and readers seeking a foundation for studying organizational strategy and management.
About This Book
Strategic Management: Concepts presents an introduction to the core ideas and terminology of strategic management.
Written by Frank T. Rothaermel, the book is suited to readers studying business and organizational strategy.
Its focus on concepts makes it a practical starting point for understanding how strategic management is approached in an educational setting.
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