Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
by Eric Siegel
Learn how data and algorithms are used to forecast behavior, improve decisions, and drive results across industries.
About This Book
Predictive Analytics introduces the core ideas behind using data to anticipate actions and trends.
The book explains how organizations apply statistical models and machine learning to improve decisions.
Readers learn the basic process of turning raw information into forward-looking insights.
Examples from various industries show how prediction supports everyday operations and planning.
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