Digital Marketing and the New Google AdWords SEM System: Includes Google Merchant Center and Shopping Ads (Social Media Strategy - The Workshop Series Book 4)
Explore the foundations of digital marketing through Google AdWords, search engine marketing, Google Merchant Center, and Shopping Ads. As Book 4 in the Social Media Strategy—The Workshop Series, this guide brings together essential topics for readers building their understanding of online advertising and promotional strategy.
About This Book
Digital Marketing and the New Google AdWords SEM System presents a focused guide to search engine marketing and digital advertising.
The book covers Google AdWords alongside Google Merchant Center and Shopping Ads, bringing these related tools and topics together.
As the fourth book in the Social Media Strategy—The Workshop Series, it is designed for readers exploring structured approaches to online promotion.
It offers an introduction to key Google-centered marketing subjects for learners, business owners, and anyone seeking a practical foundation in digital advertising.
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