The Fashion Switch: The New Rules of the Fashion Business
The Fashion Switch examines the changing landscape of the fashion business and the new rules shaping its future. With an accessible focus on fashion as both a creative discipline and commercial industry, it offers a useful introduction for readers interested in branding, entrepreneurship, and industry change.
About This Book
The Fashion Switch explores the changing business of fashion and the forces behind its evolving direction.
Framed around the idea of new rules, the book considers how established approaches to the fashion industry are being reconsidered.
It offers readers an accessible perspective on fashion as both a creative field and a business.
Ideal for anyone interested in fashion, entrepreneurship, branding, or the wider workings of the fashion industry.
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