Reinvent Your Business Model: How to Seize the White Space for Transformative Growth
Reinvent Your Business Model examines how leaders can look beyond established operations to find new opportunities for growth. Mark W. Johnson presents business model innovation as a way to explore untapped “white space,” rethink value creation, and pursue meaningful transformation in a changing business environment.
About This Book
Reinvent Your Business Model explores how organizations can rethink the way they operate to pursue new opportunities for growth.
Mark W. Johnson focuses on the idea of “white space”: areas beyond a company’s existing business model where meaningful possibilities may exist.
The book is aimed at leaders and decision-makers seeking to understand business model innovation and its role in transformation.
It offers a strategic perspective on moving beyond established assumptions and considering new ways to create value.
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