Reputation Management: The Future of Corporate Communications and Public Relations (PRCA Practice Guides)
by Tony Langham
Reputation Management examines the relationship between corporate communications, public relations, and organizational reputation. Written as a PRCA Practice Guide, it offers a professional perspective on the changing communications landscape and the future direction of reputation management.
About This Book
Reputation Management explores the role of corporate communications and public relations in shaping organizational reputation.
Presented as a PRCA Practice Guide, the book is designed for readers interested in professional practice and the development of the public relations field.
It focuses on reputation management and considers how corporate communications and public relations may evolve in the future.
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