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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4/e

by Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob

Textbook Marketing business strategy Brand Management

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ASIN B07C4S4H4H Views 2 Publisher Pearson Year 2014 Edition 4 Format Kindle Edition Product Group Digital Ebook Purchas Pages 1322 Created October 17, 2026 Updated October 17, 2026

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4/e

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