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直播修炼手册：主播IP打造+营销运营+商业变现

by 新华书店北美网, 柏承能

E-commerce Marketing Personal Branding

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Learn how to build a live-streaming brand, manage marketing operations, and generate revenue from your content.

ISBN-13 9787302493778 ASIN B07C5K5428 Views 45 Publisher 清华大学出版社 Year 2018 Edition 0 Format Paperback Product Group Book Adult No Created June 13, 2026 Updated September 29, 2026

About This Book

This book provides guidance on developing a live-streaming personal brand.

Readers learn strategies for marketing and operating live-stream channels.

The text covers methods for turning streaming activity into commercial opportunities.

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直播修炼手册：主播IP打造+营销运营+商业变现

About This Book

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