Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
by Thales S. Teixeira, Greg Piechota
Unlocking the Customer Value Chain examines how decoupling the activities that make up customer value can reshape markets. Thales S. Teixeira and Greg Piechota present a business and marketing perspective on consumer disruption, innovation, and the strategic opportunities created when established value chains are reconsidered.
About This Book
Unlocking the Customer Value Chain examines how customer-focused businesses create, deliver, and capture value.
Thales S. Teixeira and Greg Piechota explore the effects of decoupling different activities within the customer value chain.
The book offers a business-focused perspective on consumer disruption, market change, and opportunities for companies seeking to compete in evolving industries.
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