锚定效应：包装设计中的品牌呈现与数字尺度（英文）（“望道”新闻传播学术原创丛书） (沈玢)
by 陈玢
This scholarly work explores the anchoring effect in packaging design, detailing brand presentation techniques and the role of digital scales. Drawing from news and communication studies, it offers academic insights into how design elements shape consumer perceptions and interactions in visual media.
About This Book
The book delves into the anchoring effect as applied to packaging design, examining how brand presentation influences consumer perception through visual and structural elements.
In the context of digital scales, it analyzes how numerical and dimensional representations in design can anchor viewer expectations and decisions.
As part of the 'Wangdao' series on news and communication academic originals, this English edition provides scholarly perspectives on these interdisciplinary topics.
Authors Chen Bing and Shen Bing contribute to understanding the psychological underpinnings of design in branding and media contexts.
Reviews
No reviews yet. Be the first to review this book!