How To REALLY Use LinkedIn: Implementing Social Selling & Social Recruiting Projects At Scale
by Bert Verdonck, Michael (Mike) Clark, Caleb Storkey
How To REALLY Use LinkedIn presents a business-focused approach to social selling and social recruiting. Bert Verdonck, Michael (Mike) Clark, and Caleb Storkey explore how organizations can move beyond casual platform use and implement LinkedIn initiatives systematically, with particular attention to projects that operate at scale.
About This Book
How To REALLY Use LinkedIn focuses on applying LinkedIn to professional sales and recruiting activities.
The book addresses social selling and social recruiting as organized business projects rather than isolated online tasks.
Its emphasis on implementation at scale makes it relevant to readers seeking repeatable approaches for larger or growing organizations.
Written by Bert Verdonck, Michael (Mike) Clark, and Caleb Storkey, the book offers a business-focused perspective on using LinkedIn strategically.
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