品牌管理 (Chinese Edition)
An accessible Chinese-language resource on brand management, this book introduces readers to a central subject in business and marketing. Written by 苏勇, 史健勇, and 何智美, it is suited to students, professionals, and anyone seeking a focused foundation in managing brands.
About This Book
品牌管理 is a Chinese-language book focused on the subject of brand management.
It presents brand management as an area within business and marketing, suitable for readers seeking a structured introduction to the topic.
The book is authored by 苏勇, 史健勇, and 何智美.
As a Chinese Edition, it may serve students, professionals, and general readers interested in understanding brands and their management.
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