Marketing Management: strategic Marketing Management - Marketing Planning and Strategy
Marketing Management: Strategic Marketing Management - Marketing Planning and Strategy offers a focused introduction to marketing planning and strategic management. Designed for readers building their understanding of the field, it provides a structured foundation for considering how marketing strategy and management work together.
About This Book
Marketing Management: Strategic Marketing Management - Marketing Planning and Strategy focuses on the role of planning and strategy within marketing management.
The book is intended for readers seeking a structured introduction to strategic marketing concepts and management practices.
Its subject matter centers on organizing marketing decisions through planning, strategic thinking, and management-oriented approaches.
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