The Art of Going Global: A Practical Guide to a Firm's International Growth
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The Art of Going Global: A Practical Guide to a Firm's International Growth

by Olga E. Annushkina, Alberto Regazzo

Business strategy International Business
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A practical guide offering strategies and considerations for firms pursuing international expansion and sustainable global growth.

About This Book

This book provides guidance on international expansion for companies.

It covers key considerations for firms entering new markets.

The content focuses on practical approaches to global growth.

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I will be using this book for: