Influence, New and Expanded: The Psychology of Persuasion
Influence, New and Expanded explores the psychology of persuasion and the principles that shape human responses to requests, messages, and choices. Written by Robert B. Cialdini, this accessible guide offers useful perspective for readers interested in communication, business, marketing, negotiation, and everyday decision-making.
About This Book
Influence, New and Expanded examines the psychology of persuasion and the forces that shape human decisions.
Robert B. Cialdini presents an accessible look at how people respond to influence in everyday situations.
The book is relevant to readers interested in communication, business, marketing, negotiation, and personal decision-making.
This expanded edition offers a contemporary presentation of the subject for anyone seeking a deeper understanding of persuasive behavior.
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