Selling Today: Partnering to Create Value, Canadian Edition
by Michael Ahearne, Barry Reece, Gerald Manning, H.F. Mackenzie
Selling Today: Partnering to Create Value, Canadian Edition explores a partnership-based approach to sales and business relationships. With a focus on creating value, this educational text is suited to students and readers seeking a foundation in contemporary selling within a Canadian context.
About This Book
Selling Today: Partnering to Create Value, Canadian Edition is a business and sales text focused on creating value through partnership.
The book presents selling as a collaborative process involving sales professionals and customers.
Its Canadian edition is designed for readers studying or developing knowledge in contemporary selling and business relationships.
Written by Michael Ahearne, Barry Reece, Gerald Manning, and H.F. Mackenzie, it provides an educational foundation for understanding value-oriented sales.
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