MARKETING: CORE CONCEPTS AND BEST PRACTICES
MARKETING: CORE CONCEPTS AND BEST PRACTICES offers a clear introduction to the essential ideas, principles, and practices of marketing. Written by Sir Francis Takwi, it provides a useful foundation for readers who want to develop their understanding of marketing as a business discipline.
About This Book
MARKETING: CORE CONCEPTS AND BEST PRACTICES presents an overview of essential marketing ideas and practices.
The book is suited to readers seeking a general foundation in marketing and a clearer understanding of how marketing concepts are applied.
Written by Sir Francis Takwi, this title offers a concise starting point for exploring marketing as a business discipline.
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