Sales and Revenue Generation in Sport Business
by David J. Shonk, James F. Weiner
Sales and Revenue Generation in Sport Business offers a focused examination of commercial activity in the sport industry. Written by David J. Shonk and James F. Weiner, it provides students and professionals with a foundation for understanding sales and revenue generation in sport business.
About This Book
Sales and Revenue Generation in Sport Business focuses on the commercial side of the sport industry.
David J. Shonk and James F. Weiner examine sales and revenue generation as central components of sport business practice.
The book provides a focused resource for readers seeking to understand how sport organizations approach revenue-related activities.
It is suited to students and professionals interested in sport management, business development, and marketing.
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