Fundamentals of Marketing, 2nd Edition
by Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti
Fundamentals of Marketing, 2nd Edition offers a structured introduction to the essential concepts of marketing. Written by Paul Baines, Sophie Whitehouse, Sara Rosengren, and Paolo Antonetti, it provides an accessible foundation for students and readers seeking to develop their understanding of this broad business discipline.
About This Book
Fundamentals of Marketing, 2nd Edition provides an accessible introduction to the subject of marketing.
It is designed to support readers who want to understand the field’s essential concepts and terminology.
The second edition offers an updated presentation of foundational marketing knowledge for study and reference.
Written by Paul Baines, Sophie Whitehouse, Sara Rosengren, and Paolo Antonetti, this book is suited to readers building a structured grounding in marketing.
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