Marketing Management
by Philip Kotler, Alexander Chernev, Kevin Keller
Marketing Management, by Philip Kotler, Alexander Chernev, and Kevin Keller, offers a focused resource for readers interested in marketing and business management. Its subject makes it suitable for students, professionals, and anyone seeking a concise introduction to the responsibilities and decisions associated with marketing management.
About This Book
Marketing Management is a business title centered on the field of marketing management.
It is authored by Philip Kotler, Alexander Chernev, and Kevin Keller.
The book’s title signals a focus on managing marketing activities, decisions, and related business responsibilities.
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