One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
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One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

by Stephen Key

Business Marketing entrepreneurship
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Stephen Key’s One Simple Idea, Revised and Expanded Edition explores how to turn a promising concept into a licensing opportunity. Rather than doing every part of the work yourself, learn about a model that lets other companies help develop and bring an idea to market.

About This Book

One Simple Idea, Revised and Expanded Edition presents Stephen Key’s approach to turning ideas into potential licensing opportunities.

The book focuses on licensing as a way to develop and commercialize an idea while allowing others to handle much of the work.

Written for aspiring inventors, entrepreneurs, and creative thinkers, it explores how a straightforward concept can become the foundation for a business opportunity.

This revised and expanded edition offers guidance for readers interested in transforming their dreams into a licensing-based venture.

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I will be using this book for: