International Marketing: Principles and Practice: A management-oriented approach (Opresnik Management Guides Book 34)
by Marc Opresnik, Svend Hollensen
A concise management-oriented guide introducing key principles and practices for international marketing strategy and global market operations.
About This Book
This book presents core principles of international marketing from a management perspective.
It covers essential strategies and frameworks for operating in global markets.
Readers gain practical insights into adapting marketing approaches across borders.
The content emphasizes decision-making tools relevant to international business contexts.
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