Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
Luke Sullivan’s Hey Whipple, Squeeze This is a classic guide to the creative practice of advertising. Covering the ideas, communication, and professional thinking behind effective campaigns, it provides an accessible resource for aspiring and practicing advertisers, marketers, copywriters, and anyone curious about how compelling advertising is created.
About This Book
Hey Whipple, Squeeze This is a guide to the craft of creating great advertising.
Luke Sullivan explores the creative and practical thinking involved in developing advertising ideas and communicating them effectively.
The book is suited to readers interested in advertising, marketing, copywriting, and the professional creative process.
It offers an accessible introduction to the principles and practice of making advertising more engaging and memorable.
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